Mugdha Art Studio is looking for a creative and detail-oriented Content Writer who can bring the brand, its collections and the stories behind Indian textiles to life through engaging content across digital platforms.
Create compelling content for the website, product pages, blogs, social media, campaigns, newsletters and marketing collaterals.
Write engaging product descriptions for sarees, fabrics, collections and festive or bridal launches.
Develop captions, reel scripts, carousel copy and campaign messaging aligned with Mugdha’s brand voice.
Research Indian textiles, saree weaves, craftsmanship, fashion trends and cultural stories to create meaningful and authentic content.
Work closely with the marketing, design, photography and social media teams to develop integrated campaigns.
Create SEO-friendly website and blog content while maintaining a natural and premium tone.
Proofread and edit content to ensure accuracy, consistency, grammar and brand alignment.
Support influencer campaigns, store promotions, events and seasonal marketing initiatives with relevant copy.
Adapt content for different audiences and platforms while maintaining a consistent brand identity.
Strong command of written English with excellent grammar and storytelling skills.
Ability to write concise, engaging and conversion-focused content.
Interest in fashion, sarees, Indian textiles, lifestyle or luxury retail.
Understanding of social media content formats and current digital trends.
Basic knowledge of SEO and keyword-based content writing.
Ability to manage multiple assignments and work within deadlines.
A strong eye for detail and the ability to understand a visual-first brand.
1–4 years of experience in content writing, copywriting, fashion, lifestyle, retail or digital marketing.
Prior experience with a fashion, saree, jewellery or lifestyle brand will be an advantage.
A portfolio of published articles, social media content, campaign copy or website content is preferred.
Be part of a brand that celebrates Indian craftsmanship, contemporary design and timeless traditions. At Mugdha, you will have the opportunity to shape stories that connect heritage with the modern Indian woman.